mastering with Art Of Audio
if you want your music to have impact, clarity and dynamic it is essential that you have your music and CD professionally mastered
the Loudness War
Make Dynamics, not War..!
The human mind is unfortunately easily mislead: any acoustic event that is even the slightest “louder” than another is perceived as “better” or “more attractive”. Thus the tendency of musicians and producers to try to make their music “just a little bit louder” than the competition. Which led to the now well documented Loudness War. Which means: trying to squeeze as much “perceived volume” into a CD track/mp3 as possible without creating distortion, and by now well beyond even that limit!
We at ArtOfAudio are encouraging our clients NOT to participate in this kind of warfare. Latest research has well shown that the human ear is much more pleased to listen to music that has a healthy amount of dynamic range vs. the squashed audio pulp generated by over compression and furious limiting.
A BIT SIMILAR TO THE TIRING EFFECT OF READING CAPITALIZED TEXT FOR PAGE AFTER PAGE, IT IS AS FATIGUING FOR THE EAR AND BRAIN TO LISTEN TO OVERCOMPRESSED MUSIC!
The video here illustrates the point beautifully: